Ideas about the worth of importance of things, concepts, and people. They come from a persons beliefs.
Values are one of the components of attitudes. Values help to determine how we will act as they help us to weigh the importance of various alternatives. They drive all organizational and individual efforts.
Thus, they tell us how much worth to place on a family heirloom, such as our grandfather's watch, how much time to devote to the up-keeping of a car, our food and exercising choices, and how much time we will devote to helping a friend.
An organization's values tend to take the shape of its leader's values. In turn, they hope that through such techniques as storytelling, rituals, social learning, recognition, and work relationships, that their values will also become a part of the employee's values.